Wednesday, January 7, 2009

Social versus Pipeline Communication - what fits?

Cafe-Shaped Conversations |

Chris Brogan has written and linked to some very interesting discussions about what social sites can and cannot do.
The thing with all this talk about social media and how it changes marketing is that I don’t think you’re going to like it. I don’t think the end state is what most companies are thinking about. Google doesn’t buy other companies because they seem neato. Pepsi doesn’t want to talk with a few hundred people at a time, do they? It’s just that all these businesses have built huge platforms, huge sales funnels, huge marketplaces, and I think what social software is setting us up for are cafe-shaped conversations.

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